Lamborghini announces its roadmap for electrification: “Direzione Cor Tauri”
Winkelmann commented: “Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically-changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects. Our response is a plan with a 360 degree approach, encompassing our products and our Sant’Agata Bolognese location, taking us towards a more sustainable future while always remaining faithful to our DNA. Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. Today’s promise, supported by the largest investment plan in the brand’s history, reinforces our deep dedication to not only our customers, but also to our fans, our people and their families, as well as to the territory where the company was born in Emilia-Romagna and to Made in Italy excellence.”
Cor Tauri, Lamborghini’s roadmap, will comprise of three phases: Lamborghini’s program towards 2030 starts from a holistic vision of the company’s sustainability strategy: a 360° approach that spans product to the Sant’Agata Bolognese site, from the production lines to the offices.
The heart and compass of the Cor Tauri transformation plan is the brand’s DNA, and its innate ability to turn challenges into opportunities through continuous technological innovations, leading to improved performance and driving emotions but within the constraints imposed by the increasingly stringent CO2 regulations.
May 30, 2021 at 01:44