#Focu5on: 5 things you don’t know about Lamborghini Ad Personam
Sant'Agata Bolognese, April 13, 2021 - Ad Personam is the exclusive program that Lamborghini offers to customers who want to customize their car in line with their personality.
It is a unique customization program that gives shape to every desire through the choice of infinite combinations, from colors to materials, from the seat logo sewn by hand rather than printed, to the initials embroidered inside the passenger compartment, as well as satisfying requests to reproduce a color on sample, always respecting the high quality standards required.
Coordinated by a team of specialists who accompany the customer through every stage of the customization process, the program conceals some curiosities that are not yet fully known or revealed.
1. Automotive leader in the development of unique colors: 348
Thanks to the Ad Personam program, the House of Sant'Agata holds the record in the automotive market for the variety of color shades and palettes, offering a grand total of 348 unique Ad Personam colors, each one different from the other.
2. The last frontier of color: diamond dust paint
The latest innovation in exterior colors is the use of a new transparent paint containing micro crystals in the form of diamond dust.
3. The most extravagant request for interiors: embroidered works of art
Going from customization to the creation of real works of art inside a Lamborghini is just a short step. The masterful skill of the Lamborghini embroiderers reaches the highest levels, going as far as creating branches and peach blossoms, portraits of the customer or their beloved pet, designs in street art style with the bull, and "splash-effect" color (like in the Aventador S by Skyler Grey), to images of the skyline of their favorite city.
4. The most popular Ad Personam colors in America, Asia Pacific and EMEA
The choice of a color is also linked to the different nationalities and the social and cultural dimensions in which Lamborghini customers live.
5. Studies in color psychology give rise to five chromatic families
The SPORTIVA family suits all those who have a bold personality with a youthful spirit and who like to be recognized as promoters of a timeless tradition.
Apr 13, 2021 at 13:44