Automobili Lamborghini is on TikTok
The House of the Raging Bull is the first luxury super sports car manufacturer to join the social network
Sant’Agata Bolognese, 2 November, 2020 – Automobili Lamborghini is the first company in the luxury sports car industry to join TikTok, creating its official profile @lamborghiniofficial (https://vm.tiktok.com/ZSXNTMDB/), for this social network, a platform targeted at the so-called Generation Z and Millennials for the creation and sharing of short videos.
Lamborghini's highly successful social media strategy now moves forward with the clear goal of involving very young audiences through an unusual, fun, engaging, and entertaining way of telling the story of the brand.
Automobili Lamborghini has a strong presence on the main social networks, with excellent numbers and a fast-growing audience of enthusiasts, showing the company's strong focus on social media communication. Instagram is Lamborghini's most successful social network, where in just one year its followers have grown from 23 million to 28 million, ranking it at the top of the list of the most popular luxury super sports car brands on this social media platform.
Nov 02, 2020 at 23:33