Automobili Lamborghini and Yohji Yamamoto celebrate the grand opening of the Lamborghini Lounge Tokyo and the Ad Personam Studio
Sant’Agata Bolognese/Tokyo, 29 October 2020 – Automobili Lamborghini opens THE LOUNGE TOKYO in the exclusive residential area of Roppongi, and the second venue of its kind after New York in the United States. Featuring a permanent Ad Personam studio where clients ordering cars can fully personalize every aspect of their new Lamborghini’s exterior and interior color and trim, THE LOUNGE TOKYO provides not only a gateway into the world of Lamborghini for owners and VIPs, but provides a meeting and venue space for events and exhibitions.
The inaugural exhibition sees a collaboration between Lamborghini and the eponymous brand of the world-renowned fashion designer Yohji Yamamoto: the lounge offers the perfect setting to present an Aventador S “dressed” by Yohji Yamamoto, alongside a co-branded capsule collection comprised of three unique pieces: mod coat, bomber jacket and hoodie sweatshirt.
When Mitja Borkert, Head of Design for Automobili Lamborghini, met Yohji Yamamoto at Paris Fashion Week in January 2020, he was impressed by the style resulting from the contrasting red and black in the collection presented, as well as by the outstanding craftsmanship embodied in each item of clothing.
Mitja Borkert comments: It has been exciting to have the chance to work with Yohji Yamamoto, the world-renowned fashion icon, who innately understood our significant Lamborghini design DNA. Our collaboration inspired this outstanding artwork and design for the Aventador S, which was unveiled today, and celebrates Italian craftsmanship connecting with Japanese culture.
Yohji Yamamoto says: With their inimitable design, Lamborghini super sports cars are more instantly recognizable than any other car manufacturer - just one glance is enough. I am delighted to see the realization of this collaboration, highlighting the uniqueness, the timelessness, and the abundant passion, which are characteristic of both our brands.
Oct 29, 2020 at 09:54