Lamborghini Christmas Drive: a holiday journey with Aventador SVJ, Huracán EVO and Urus celebrates a successful 2019
The experiential journey aboard ten Lamborghinis wound along the challenging and scenic mountain roads of the Alto Adige region up to the top of Plan de Corones, at 2275 meters altitude.
The expedition explored entities in Italy that believe and invest heavily in environmental sustainability: from the Sant’Agata headquarters, CO2 neutral since 2015, to Alto Adige, one of Italy’s most virtuous regions in terms of respecting the environment.
The journey concludes an extraordinary and important 2019: sales, turnover and profitability reached unprecedented levels in the brand’s history. Lamborghini is also an undisputed leader in the automotive world’s social media landscape: during the same period, Instagram followers grew from just a few million to the current 24.3 million, and the company can now boast a fan base of more than 38 million followers worldwide. Important milestones were also reached in motorsport: Lamborghini was the world’s only car manufacturer to capture, in 2018 and 2019, the double victory at the 24 Hours of Daytona and the 12 Hours of Sebring.
Jan 25, 2020 at 10:54