Automobili Lamborghini launches project: “With Italy, For Italy” 20 Italian photographers for 20 regions, plus a cameo by Letizia Battaglia for Palermo, in support of Italy
Sant’Agata Bolognese, 14 July 2020 – A large-scale photographic project, celebrating the treasures of Italy, highlights the country’s unique qualities throughout its 20 regions: Automobili Lamborghini launches the initiative “With Italy, For Italy. 21 views for a new drive”, with the objective of reinvigorating the country’s image, sending a positive signal of rebirth following the Covid-19 emergency.
The Italian super sports car manufacturer has gathered 20 of the country’s top photographic talents, who will highlight the ethos, uniqueness and excellence of Italy’s 20 regions alongside 20 Lamborghini models.
The images will also illustrate Italy as a land of excellence, talent, flair, aesthetic research and innovation - all features deeply embedded in the Lamborghini DNA.
To do justice to this amazingly variegated land, Lamborghini has brought together artists from various disciplines of contemporary photography, to capture the country’s multifaceted essence through different styles and creative visions.
Serving as art director for the project is Stefano Guindani, a noted fashion and lifestyle photographer who, together with Lamborghini, oversaw the scouting, selection and briefing phase. Besides Guindani, the team includes other photographers working in fashion, streetstyle and design (Piero Gemelli, Vincenzo Grillo and Guido Taroni); reportage photographers (Gabriele Micalizzi, Fulvio Bugani, Alessandro Cinque); documentary photographers (Gabriele Galimberti, Marco Casino), social issues photographers (Mattia Balsamini, Roselena Ramistella); photographers specializing in travel (Camilla Ferrari), architecture (Valentina Sommariva) and art (Anna di Prospero) ; car photographers (Wolfango Spaccarelli and Davide de Martis); a photographer from the music industry (Chiara Mirelli); a creative director and a content creator from the Instagram universe (Simone Bramante, @brahmino, and Marco Valmarana); all the way to a bright new star of landscape photography (Alberto Selvestrel), symbolizing Lamborghini’s commitment to younger generations.
Jul 14, 2020 at 20:29