The all-new Kia Sportage sets new standards with inspiring SUV design
Kia Corporation has today revealed the official images of the stunning all-new Sportage, an SUV that has been carefully crafted to inspire customers with its interior and exterior design.
The exterior challenges design norms and moves the Sportage identity into the next generation, while paying homage to its rich heritage. At the same time, clean but muscular surfaces join forces with intricate graphics to give the SUV a dynamic and assertive road presence.
Reinventing the Sportage gave our talented design teams a tremendous opportunity to do something new; to take inspiration from the recent brand relaunch and introduction of EV6 to inspire customers through modern and innovative SUV design. With the all-new Sportage, we didn’t simply want to take one step forward but instead move on to a different level in the SUV class, commented Karim Habib, Senior Vice President and Head of Global Design Center.
New benchmarks for exterior SUV design The front of the all-new Sportage creates an instant impact and thought-provoking design statement with a detailed-orientated black grille graphic stretching across the width of the face. Like an intricate web, the technical graphic pulls together the main frontal features of the all-new Sportage, crafting an imposing front volume.
The side profile of the all-new Sportage stays true to its sports utility DNA, with taut lines cutting across pure, clean but refined body surfaces that seamlessly blends the contrasting volumes together. The addition of a chrome beltline kicks up onto the rear of the all-new Sportage and into the D-pillar, creating harmonious lines with the rear spoiler that further adds to the sporting pedigree of the car.
State-of-the-art interior A sculpted integrated curved display with a slim crush touchscreen pad and finely detailed air vents forms the nucleus of the all-new Sportage’s spectacular cabin. The arresting curved display sweeps across the front of the Sportage, giving the cockpit great width and depth. Like the air passing through it, the three-dimensional air vents flow within the integrated curved display, reinforcing the Sportage’s contemporary and exquisitely slim cockpit feel.
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Jun 08, 2021 at 13:50