Kia America Debuts in US. New Name replaces Kia Motors America as part of Kia Corporation Global Brand Strategy
Move based on Kia Corporation global brand strategy ushers new era for Kia in America; signifies evolving brand and EV strategy for fast-growing automaker
Following the January global reveal of Kia’s dynamic new logo and brand relaunch, Kia Motors America is using the North American debut of its transformative electric vehicle, the EV6, to officially adopt the global Kia Plan S strategy and change its corporate name to Kia America. The new name is the most visible component of a complete brand transformation and follows Kia Motors Corporation’s recent change of name to Kia Corporation.
Plan S, or Plan Shift, is Kia’s ambitious $25 billion transformative strategy. Plan S includes sustainable mobility, delivery vehicles and personal transport solutions through Kia’s PBV platform as well as developing Kia’s Mobility as a Service strategy.
On a global scale, our brand is sharpening its identity, and defining a sustainable, purposeful strategy within existing, new and to-be -developed vehicle segments as well as larger efforts we are now ready to pursue. Today’s announcement signals that Kia in the US is fully aligned with Kia Corporation’s global strategy and primed for continued success.
The new logo resembles a handwritten signature and will continue to roll out on all 2022 vehicles.
May 30, 2021 at 11:11