Kia celebrates its brand transformation in the Middle East with spectacular LED show
Kia Corporation has continued the global introduction of its new brand transformation with a spectacular LED show on the side of the Burj Khalifa, the Dubai landmark and world’s tallest structure at 828 meters.
Kia introduced its new brand to the Middle East, including the company’s new brand slogan ‘Movement that inspires’ and corporate logo, as well the company’s first dedicated electric vehicle, the EV6, upon Burj Khalifa's LED façade.
Rolling out new brand worldwide Kia first introduced its purpose and ambitions for the future during a digital showcase event in Seoul in January, and has since hosted similar launch events in India and now the Middle East.
Kia will continue to build awareness of its new purpose and how customers will benefit throughout 2021 and beyond. Advancing EV transition Kia is in the process of establishing a leadership position in the future mobility industry, expanding its business to encompass EVs, mobility solutions and services, purpose-built vehicles, and more.
May 29, 2021 at 15:38