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Kia reveals new design philosophy and full images of EV6

Kia Corporation has today revealed the first images of the exterior and interior design of EV6, its first dedicated battery electric vehicle (BEV), ahead of the car’s world premiere in March.

EV6 was designed under the brand’s new design philosophy ‘Opposites United’, which takes inspiration from the contrasts found in nature and humanity. Boasting a distinctive crossover-inspired design and based on the brand’s new Electric-Global Modular Platform (E-GMP), EV6 is Kia’s first dedicated BEV to be influenced by the new design philosophy, which embodies Kia’s shifting focus towards electrification.

Opposites United: a design philosophy for all future Kia vehicles The philosophy is based on five key design pillars: ‘Bold for Nature’, ‘Joy for Reason’, ‘Power to Progress’, ‘Technology for Life’, and ‘Tension for Serenity’. Bold for Nature is based on interaction with nature, informed by the details, shapes and proportions found both in the natural and human worlds. This design pillar creates organic, yet technical structures and finishes for vehicle interiors; exterior designs are characterized by a combination of clear and simple lines with bold, ever-changing surfaces.

Exterior design: a future-oriented EV design characterized by high-tech details The exterior design of EV6 is a powerful representation of ‘Power to Progress’. An evolution of the brand’s strengths in design, EV6 is a culmination of skills and expertise collected throughout Kia’s design-led transformation; investigating the future and beyond.

They form part of the car’s ‘Digital Tiger Face’, a design progression evoking the spirit of Kia’s ‘Tiger Nose Grille’ for the electrified era. The design of the lamps also includes a ‘sequential’ dynamic light pattern.

Interior design: a modern and spacious interior for the EV era A distinct product of the EV era, the interior design is liberated by Kia’s dedicated E-GMP platform, which offers increased space compared to previous Kia EVs based on existing model architecture. EV6’s interior design profiles an innovative use of space, creating a unique spatial and driving experience.

The width of the screen creates an immersive experience for the driver, while a minimal number of physical buttons offer an uncluttered and soothing driving experience.

Original article

Mar 15, 2021 at 17:45

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Video provided by Kia.

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Source of inspiration : Opposites united|Kia

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Mar 15, 2021 by Kia Worldwide

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Our new design philosophy is the inspiration behind all our future design.

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