Kia unveils roadmap for transformation, focusing on EVs and mobility solutions
Advancing EV transition
Strengthening PBV business – launch first PBV model in 2022; sell 1 mil units annually by 2030 Strengthening PBV business Expanding future mobility services By 2030, eco-friendly vehicles such as EVs, HEVs and PHEVs will make up 40 percent of all sales for Kia, with an annual sales target of 1.6 million units. As part of this, Kia aims to grow EV sales to 880,000 units in 2030 and become a top global seller.
The company is targeting annual sales of 1 million units by 2030 to become a world leader in PBVs. To this end, Kia will develop a variety of specialized vehicles based on its PBV-dedicated skateboard platforms.
Kia plans to further expand its PBV business through open innovation by cooperating with other companies to develop micro/large board platforms for unmanned delivery and e-commerce sectors.
Kia’s mobility services will gain a competitive edge by carefully targeting and focusing on core areas. In the business-to-consumer domain, Kia will expand existing services. In Spain, the company’s flagship car-sharing service Wible will be expanded with Wible Más and Wible Empresas (tentatively named).
(1) Business targets Kia forecasts operating profit growth this year, based on increased sales volume and improved Average Selling Price (ASP) and product mix. (2) Operating profit margin With increased profitability for new EV models, Kia made upward adjustments to its operating profit margin targets from the figures initially announced last year.
Feb 10, 2021 at 02:10