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Kia celebrates 20th anniversary of Australian Open partnership with rip-roaring marketing schemes

Kia Corporation yesterday celebrated its twentieth anniversary of partnership with the Australian Open, a prestigious Grand Slam event of the Asia-Pacific region.

As the exclusive major partner of the event Down Under at Melbourne Park in Victoria, Kia on February 7 held an official vehicle handover ceremony and new logo showcase, where Australian tennis sensation Nick Kyrgios and Australian wheelchair tennis player Dylan Alcott made an appearance.

As a dedicated sponsor of the Australian Open over the last 20 years, Kia has inspired millions of fans of the prestigious Grand Slam event that is ever-growing in its popularity and significance in the world of tennis. We are truly honoured and proud to be part of this most innovative and long-standing partnership connecting the worlds of sport and mobility, said Artur Martins, Senior Vice President and Head of Global Brand & Customer Experience Division at Kia Corporation.

We look forward to contributing once again to a successful tournament by creating live and engaging experiences with tennis fans. We hope that viewers around the world will find unrivalled joy and inspiration from the Open to rise above the challenges of the COVID-19 pandemic, he added.

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Feb 08, 2021 at 03:42

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