Kia Motors to “Accelerate The Good” Through Donations to High School Football Programs Impacted by the Pandemic
Woodrow Wilson High School in Camden, New Jersey to Receive a $50,000 Donation from Kia; Donations to Additional High Schools to be Announced
After 11 consecutive years of award-winning and thought-provoking ads in the big game, this year, Kia will focus on giving back directly to young people nationwide through a new charitable initiative in support of high school football programs across the country.
Football is America’s game, and this Sunday will provide the welcome break we all need from the pandemic. As we thought about it more, we realized Kia could use this as an opportunity to help high school players keep working toward their dreams of someday being on football’s biggest stage, said Russell Wager, vice president, marketing, Kia Motors America.
Supporting high school football teams is the latest extension of Kia Motors’ “Accelerate The Good” charitable initiative, which began in 2019 when the Great Unknowns Scholarship was established to help young people in need get a foothold in higher education.
Feb 05, 2021 at 16:41