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Cars Kia Published by J. Doe

Kia unveils new logo and global brand slogan to ignite its bold transformation for the future

Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

The logo is a symbol of Kia's new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature.

The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.

A new brand purpose and strategy to be revealed on January 15 In addition to an all-new logo, Kia revealed its new global brand slogan, ‘Movement that inspires’. The launch of the new logo follows the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. Under Plan S, Kia, among other objectives, has the ambition to take a leading position in the global car market.

Original article

Jan 08, 2021 at 02:49

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Video provided by Kia.

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[LIVESTREAM] New Logo Unveiling Show|Kia

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Jan 06, 2021 by Kia Motors Worldwide

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Kia lights up the sky with pyrodrones to unveil the new logo.

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