Kia sponsors DAMWON Gaming, 2020 League of Legends world champions
Kia Motors Corporation has today announced a multi-year naming sponsorship with DAMWON Gaming, which is began next year.
DAMWON Gaming, the winner of the 2020 League of Legends (LoL) World Championship, will play under the team name of DWG Kia The naming sponsorship will see the introduction of new team logos and uniforms, and numerous marketing campaigns between DWG and the Kia brand.
"We will contribute to the revitalization of e-sports globally and actively communicate with fans through the naming sponsorship with DAMWON Gaming," said Hyugho Kwon, Head of Korea Business Division at Kia Motors.
For example, Kia has been an official partner to the LoL European Championship (LEC) since 2019 and has actively collaborated with Riot Games, who makes LoL. Kia has also released promotional video with prestigious European LoL teams such as Fnatic and Rogue gaming.
Dec 22, 2020 at 09:17