Rafael Nadal and Kia Motors team up to inspire children during the pandemic
Kia Motors Corporation helped bring together its global brand ambassador, Rafael Nadal, with five children from the Rafa Nadal Foundation in Spain for a once-in-a-lifetime opportunity to meet their hero virtually.
Kia brought the children together with Rafa as part of its #TakeOn20 campaign. The initiative, which launched in October, galvanized fans from around the world to support Rafa to his record-equaling 20th Grand Slam victory, despite being unable to physically travel to Paris to watch him. The campaign shed a light on the support everyone needs in this particularly tough year, and Kia committed to provide additional support to those most in need through the Rafa Nadal Foundation.
On the support that Kia has offered, and continues to offer, the Rafa Nadal Foundation, Nadal said, Kia’s support is vital to allowing the Rafa Nadal Foundation to grow. With the extra resources, we can increase the number of children we can help as well as the quality of the programs we offer.
The Rafa Nadal Foundation, which Kia has supported since it opened its doors, celebrates its 10-year anniversary this year.
Dec 11, 2020 at 00:17