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Kia Motors Donates $1 Million to Aid Homeless Youth During the COVID-19 Pandemic

Donation is Part of Kia’s Larger “Accelerate the Good” Initiative Offering Relief to Those Affected by – and to Help Prevent the Spread of – COVID-19

As part of the brand’s ongoing response to the COVID-19 health crisis, Kia Motors America (KMA) today announced a total donation of $1 million to multiple non-profit partners that assist homeless youth nationwide, including Covenant House, StandUp for Kids and Family Promise[1]. The $1 million donation will help homeless youth in all 50 states receive much needed shelter and care in an effort to help fight the spread of COVID-19.

Giving back in meaningful ways is a key component of Kia’s Give It Everything strategy here in the U.S., which is especially true in tough times like these. With shelter in place orders all but impossible for the estimated 4.2 million homeless youth in the U.S. to adhere to, we are humbled to once again provide financial assistance to organizations dedicated to helping this at-risk population, said Michael Cole, president, Kia Motors America.

The $1 million donation builds upon Kia’s recently introduced Accelerate the Good program, which began in March when Kia donated N95 masks and gloves to medical facilities throughout Orange County, California, where the brand is headquartered. These initial donations served as the foundation for the brand’s more comprehensive and far-reaching Accelerate the Good initiatives, which include various programs for new and existing customers facing uncertainty during the COVID-19 outbreak, such as:

Original article

Apr 10, 2020 at 04:10

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