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Kia Motors donates $1 million to “YARDS AGAINST HOMELESSNESS” charity partners

Philanthropic Effort Was Part of Kia’s “Tough Never Quits” Super Bowl Campaign

Delivering on its “Yards Against Homelessness” promise, Kia Motors America today delivered two of three planned charitable donations – totaling $1 million – to Covenant House and StandUp for Kids.

An extension of Kia’s “Give It Everything” brand personality, Yards Against Homelessness continued the brand’s efforts to support and elevate America’s youth by donating $1,000 for every yard gained during the Super Bowl to three organizations dedicated to ending youth homelessness. After the accumulation of 748 total yards, Kia increased the total donation amount to $1 million.

Covenant House, StandUp for Kids and Positive Tomorrows provide empowering and life-saving services and Kia is proud to present these important organizations with the funds generated by our Yards Against Homelessness initiative, said Russell Wager, director, marketing operations, Kia Motors America.

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Mar 06, 2020 at 04:09

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