Kia Motors accelerates business transformation to become a leading EV brand
Kia Motors Corporation has shared a glimpse of its global electric vehicle (EV) business strategy today, revealing an early sketch of several of the brand’s future dedicated Battery Electric Vehicles (BEVs). Details of Kia’s future EV product strategy were announced by Kia President and CEO Ho Sung Song during an event at the brand’s Hwasung plant in Korea.
Kia will establish a leadership position in the global EV market by responding to fast-growing global consumer demand for EVs. The brand will launch a diverse range of dedicated BEVs and partner with EV charging companies worldwide to achieve this.
Kia’s ‘Plan S’ strategy – a transition to electrification Earlier in January, Kia Motors unveiled its ‘Plan S’ mid- to long-term future strategy, outlining the brand’s plans to transition its future businesses to focus on BEVs and mobility solutions. Kia is focused on securing a global EV leadership position by launching dedicated BEV models and innovating in areas such as production, sales and services.
The CV model, due to launch in 2021, will encapsulate the brand’s attitude towards innovation and change, presenting a new design direction that signifies Kia’s transition to an EV-focused business strategy.
Sep 16, 2020 at 12:20