Kia Motors collects over 2,000 pairs of football boots via UEFA Europa League Trophy Tour with football legends, fans
Kia Motors Corporation and UEFA have announced that the ‘UEFA Europa League Trophy Tour Driven by Kia’ has successfully completed its second year, amassing more than 2,000 pairs of football boots over both seasons for donation to youths living in the Za’atari refugee camp in Jordan.
To ensure the children at future planned stops did not miss out, Kia and UEFA made the decision to host online football classes to allow the campaign to continue and fulfil its aim to collect football boots. Following guidance from the local ambassador, each participant recorded themselves performing a set of football skill challenges and sharing their dreams with the children of the Za’atari refugee camp.
The digital transformation of the Trophy Tour during these unprecedented times has shown that when challenged, we can continue to dream and give hope to the children at the Za’atari refugee camp. Every child deserves to dream, and this campaign has shown that football really does have the power to keep the passion alive during a difficult time - it is a fantastic cause and one we are proud to be a part of said Guy-Laurent Epstein, UEFA Director of Marketing.
In partnership with the UEFA Foundation for Children, Kia Motors and UEFA are currently organising the handover of the donated boots to the children at the Za’atari refugee camp in the coming months, along with a personal message from Trophy Tour global ambassador, Michael Owen. Once football activities are able to resume at the refugee camp, these boots will enable the children to play the world’s most beloved sport.
Aug 16, 2020 at 21:18