Kia returns to League of Legends European Championship 2020
Kia Motors Corporation has returned to the League of Legends European Championship (LEC) as a main partner this year, building on its sponsorship of the popular e-sports competition that began in 2019.
New for this season, Kia also serves as the presenting sponsor of two LEC awards: the All-Pro Team Award and the Kia Split MVP Award during the Spring and Summer Splits.
Kick-starting the 2020 season with a bang, Kia and LEC organizer Riot Games have teamed up to produce a season opening music video, titled, ‘I Want the LEC Back!’. “We are excited to expand our collaboration with Kia Motors. This partnership expansion allows us to keep our strong momentum from 2019,” said Alban Dechelotte, Head of Sponsorships & New Business EU Esports at Riot Games. We also look forward to the next episodes of on-air talent video clips produced in collaboration with Kia, which signal the beginning and end of an LEC season in unique ways, featuring LEC casters.
Jan 25, 2020 at 11:17