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Kia and Rafael Nadal extend brand ambassador partnership in live-stream training session

Kia Motors Corporation, the major partner of the Australian Open, announced a five-year partnership renewal with tennis all-time great Rafael Nadal via a global livestream training session hosted on his official Facebook page. The broadcast gave fans the opportunity to help get Nadal back to match fitness, as he prepares for his return to the court.

The renewal signing will extend the Nadal-Kia partnership beyond the 20-year mark, as then-young tennis phenom was first sponsored by Kia Spain back in 2004 before becoming Kia’s Global Brand Ambassador two years later at only 19 years of age.

Aired from the Rafael Nadal Academy in his hometown of Mallorca, Spain, the live stream aimed to #GetRafaMoving with fans joining to vote in real-time. After taking on the fan-led training session, Nadal commented, Fans have been without tennis for months now, particularly mine since besides my practice routines at the Rafa Nadal academy I haven’t been active, so I really enjoyed putting on a special event for them.

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Jul 26, 2020 at 19:29

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