New Jaguar Design Studio: Jaguar Opens the Doors to its Heart and Future
New Jaguar Design Studio
Led by Jaguar Design Director, Julian Thomson, the new studio is the most advanced automotive design centre in the world, developed to enhance the human creative design process with world-leading technologies.
Jaguar Design Process
The main studios are named Studio 3 and Studio 4, taking inspiration from the numbers of the Le Mans-winning Jaguar D-types of 1957 and 1956 respectively, as well as paying homage to studios 1 and 2 at Whitley, which was the home of Jaguar Design from 1985. The considered naming approach is continued in the meeting rooms, with half named after iconic Jaguar models and the other half taking their names from important people in Jaguar history, including founder Sir William Lyons, designer Geoff Lawson and the actor Steve McQueen.
For the first time, designers can now place interior and exterior models next to one another to improve synergy and collaboration between the two disciplines.
Jan 27, 2020 at 00:15