Future Makers: Behind the Scenes at the Jaguar Design Studio
How Jaguar achieves its design leadership has always been a closely guarded secret with work happening behind closed doors in Whitley.
Jaguar Design Process Jaguar Design Process Across six-stages of the design journey the Exterior and Interior teams collaborate throughout a well-defined process that can move from inspirational first sketch to finished car in around four years.
1. SKETCHING – typically four years before reveal
The design process for a future Jaguar starts with an internal competition. Designers – from across the studio – are tasked with producing their best sketches and creative ideas before entries are gradually whittled down through shortlist reviews.
Jan 26, 2020 at 03:11