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Published 1 week, 6 days ago

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For Airlines, the Pandemic Crystalizes the True Value of Data

By Greg Land, Global Industry Leader - Aviation, Hospitality & Travel Related Services

While travelers are eager to get back to their favorite beach, mountainside or city escape, many remain concerned about entering an airport, let alone spending several hours strapped to a seat inside a pressurized cabin.

How do travelers get from point A to B without touching more surfaces than absolutely necessary? So for some travelers, COVID has given them more options to travel due to flexible work and education schedules this year. But in spite of that silver lining, it’s clear that airlines have their work cut out for them when it comes to regaining consumer trust. For many carriers, the answer is simple: data.

Before Covid-19 brought the global economy to a screeching halt, airlines like Delta and United had already begun gathering insights from passenger data to create a more holistic view of their business and to optimize the end-to-end customer journey. But due to the legacy IT infrastructure underpinning much of the aviation industry, carriers were limited in their ability to fully leverage this data. Now, with demand down by as much as 66 percent according to the International Air Transport Association, airlines have a unique opportunity to modernize — breaking down longstanding IT siloes to deliver a safer, more personalized travel experience, while also shoring up the bottom line.

Original article

Apr 24, 2021 at 04:21

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