Carla Piñeyro Sublett named IBM Senior Vice President and Chief Marketing Officer

February 1, 2021

Ms. Sublett will oversee all global marketing, brand initiatives and client feedback across IBM through Net Promoter Score (NPS) for the company. Ms. Sublett brings to IBM a passion for business strategy, customer-centric digital marketing, and social impact.

I am very pleased to welcome Carla to IBM. She is a talented and seasoned executive with more than 20 years of experience building world-class marketing teams and sales strategies. I am confident that she will play a key role in bringing the power of IBM's hybrid cloud and AI proposition to clients and driving our business forward, said Arvind Krishna, IBM Chairman and CEO.

"I am honored and excited to be joining IBM as we enter this new era of leadership in hybrid cloud and AI," Ms. Sublett said.

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Feb 28, 2021 at 13:46

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