Hyundai Motor Celebrates Earth Day with BTS in New Global Hydrogen Campaign Film
SEOUL, April 21, 2020 – Hyundai Motor Company is commemorating Earth Day with a new film as part of its Global Hydrogen Campaign with the global K-pop group BTS.
Hyundai’s flagship fuel cell electric vehicle (FCEV) NEXO appears toward the end of the film, presenting the company’s vision for hydrogen energy as the positive energy for a better tomorrow.
The film reaffirms Hyundai’s ongoing commitment to a sustainable future while serving as a reminder to keep our planet clean and not take for granted the remarkable gifts of Mother Nature.
"We hope this film will inspire our customers and fans around the world to take care of our planet in commemoration of Earth Day," said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor.
BTS has been promoting sustainable mobility as the Global Brand Ambassador for Hyundai Motor under the slogan #BecauseofYou, and has helped the brand communicate its sustainable messages with millennials. Earlier this year, the world-renowned group starred in another film presenting Hyundai's clean mobility vision, which was screened on a digital billboard at Times Square in New York City.
Apr 22, 2020 at 01:17