The 2020 Hyundai Sonata National Advertising Campaign Shows How Hyundai's Newest Sedan Upgrades the Everyday
FOUNTAIN VALLEY, Calif., Feb. 13, 2020 – Hyundai is building off the success of its popular Big Game ad “Smaht Pahk,” with a national marketing campaign for the all-new 2020 Sonata. The campaign focuses on how the vehicle’s high-tech features can come in handy.
The program includes three national TV spots highlighting the Sonata’s Remote Smart Park Assist and Digital Key that originally ran during professional football’s championship weekend and during the Big Game pregame show.
The technologies on Sonata set it apart from other sedans in the segment and we wanted to display that in a fun, lighthearted way that people could relate to, similar to our approach in this year’s Big Game.
Mar 13, 2020 at 14:10