Hyundai Reveals its Big Game Commercial, "Smaht Pahk"
FOUNTAIN VALLEY, Calif., Jan. 27, 2020 – Parking in a crowded city was “wicked hahd”...until now. Hyundai released its 60-second Big Game commercial, featuring the beloved Boston accent and starring Boston celebrities Chris Evans, John Krasinski, Saturday Night Live alum Rachel Dratch and Boston Red Sox legend David Ortiz. The commercial, “Smaht Pahk,” will air in a prime first-quarter time slot and showcase the Remote Smart Parking Assist feature on the all-new 2020 Sonata.
Hyundai Goes Boston
Hyundai’s amplification strategy began earlier this month when it released a teaser, Dialect Coach, showing Rachel Dratch helping David Ortiz prepare his Boston accent for the spot. Today, Hyundai launched the first automotive brand campaign on TikTok, where Rachel Dratch completes the #onedayafterwatching challenge. Rachel was able to complete the challenge because she had just spent a lot of time reconnecting with her Boston roots while filming the commercial.
As part of the social media campaign in support of this year’s Big Game ad, Hyundai and INNOCEAN have invited two well-known Boston-area comedians to help take on Hyundai’s Twitter duties during the game. The pair will also host four segments of The Hyundai Quartertime Show that will be filmed, edited and published online throughout the game.
Hyundai Sonata and Remote Smart Parking Assist
The car uses an extensive application of advanced technologies to boost comfort, convenience and active safety, including the class-exclusive Remote Smart Parking Assist. This feature helps maneuver the car directly into or out of parking spaces, boosting convenience for customers. Before a driver attempts to load or unload passengers or luggage, the remote parking function can prove particularly useful, bringing the vehicle directly into and out of a tight space. The driver simply uses the key fob to drive the car forward or backward into or out of a parking space, without needing to be physically inside the vehicle.
Mar 13, 2020 at 03:13