Hyundai NEXO takes BTS to Grammy Awards
SEOUL, JANUARY 27, 2020 – The all-new Hyundai NEXO has taken BTS to the 62nd Grammy Awards at the Staples Center in Los Angeles, grabbing global headlines for their partnership promoting the fuel-cell electric vehicle and sustainable mobility.
The red-carpeted arrival of BTS -- who were recently elevated to Hyundai Global Brand Ambassadors from Palisade Global Brand Ambassadors -- in a NEXO marks the launch of Hyundai Motor’s global hydrogen campaign.
The reason why Hyundai Motor has joined hands with BTS is to raise awareness of hydrogen as an important future energy and its sustainable application in mobility, as well as to strengthen communications with the millennial generation and generation Z as environmentally conscious partners, said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. Through diverse campaigns with BTS illustrating Hyundai Motor’s fuel-cell technological prowess, we expect to reach a common understanding for eco-friendly, sustainable mobility with young people, and share diverse opinions with them.
Jan 28, 2020 at 16:10