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Hyundai Motor Unveils New Brand Campaign Video '2nd First Steps'

SEOUL, JANUARY 23, 2020Hyundai Motor Company unveiled a new brand campaign video, “2nd First Steps,” sharing a story of Korean para-athlete and archer Jun-beom Park taking his second first steps toward his parents, aided by Hyundai Motor’s wearable robotics technology.

The new video builds on Hyundai Motor’s “Because of You” brand campaign launched in November 2019 to introduce the next-generation brand vision “Progress for Humanity”, for which it released four videos showcasing robotics, last mile mobility, autonomous driving and hydrogen fuel cell vehicles.

In last year’s robotics video, “Because of You – 13:08 Seoul”, Park stood up from his wheelchair aided by Hyundai Motor’s wearable robotic suit H-MEX (Hyundai Medical Exoskeleton) to successfully shoot an arrow at a target.

Park reaching his mother to hug her, enabled by H-MEX, depicts Hyundai Motor’s vision for technological advancement leading to human connections. This new video represents an important first step for Hyundai Motor’s robotics technology, and demonstrates a future vision enabled by the company's technological innovation, said Wonhong Cho, Chief Marketing Officer of Hyundai Motor Company.

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Jan 23, 2020 at 00:12

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