Hyundai and Kia Debut Virtual Reality (VR) Design Evaluation System
SEOUL, December 18, 2019 – Hyundai Motor Company and Kia Motors Corporation have debuted a new virtual reality (VR) design evaluation system at the brands’ global design headquarters. The new system, introduced to the Namyang Research and Development Center in South Korea, demonstrates a heightened focus on enhancing vehicle development processes through the implementation of VR technology.
The technology is part of a KRW 15 billion (US $12.8 million) investment in the Namyang Research and Development Center announced by Hyundai and Kia in March 2019. Through the complete implementation of the virtual development processes throughout R&D and pre-production stages, Hyundai and Kia anticipates a 20% reduction in vehicle development times and a 15% reduction in annual development costs.
20 simultaneous users
VR headsets allow the brands’ vehicle designers and engineers to virtually enter developmental simulations, with 36 motion tracking sensors detecting and tracking the locations and movement of all users, enabling each to participate accurately in real time. The new VR design evaluation system can currently support up to 20 simultaneous users, enabling greater cross-team collaboration than ever before.
As a result, the new cutting-edge facility allows the designers from each brand to more efficiently review a multitude of design concepts earlier in the developmental process and in ways that were previously physically impossible.
VR design quality verification
Hyundai and Kia established a new design quality verification system using VR in March 2019, utilizing three-dimensional Computer Aided Design (CAD) data collected from every stage of the vehicle development process to assess the quality of each design in virtual environments. The VR design quality verification system is capable of 100 percent accuracy equivalents; previous digital assessments were limited to two-dimensional analysis and did not permit detailed performance evaluations.
VR design quality verification processes also show tremendous potential for developing safety technologies, as participants can virtually test vehicles in a variety of simulated environments and situations.
Creating a low-cost, high-efficiency vehicle R&D cycle
Hyundai and Kia plan to use the technology to preemptively prepare high-quality vehicles that are both demanded by the market and that reaffirm each brand’s reputation for customer focus.
Initially, virtual models will be formulated using data from an architecture-based R&D system, analyzing market demand. The model is then virtually verified, allowing the creation of a harmonized and accurate performance goals based on customer demands.
Jan 24, 2020 at 16:49