Hyundai Motor to Establish Its First Indonesian Manufacturing Plant
SEOUL, November 26, 2019 — Hyundai Motor Company today announced it has entered into a memorandum of understanding (MOU) with the Indonesian government to build its first manufacturing plant in the country.
The company’s decision to invest in Indonesia will, in particular, support its growth into new ASEAN markets, securing future growth engines to help the business combat slowing demand in the global automotive market.
Innovative Differentiation Strategy
Aiming to accelerate the establishment of a platform for stable product development, production and sales in Indonesia and the wider ASEAN market, Hyundai Motor will pursue an ‘innovative differentiation’ strategy to gain a competitive edge over competitors.
Jan 24, 2020 at 21:04