Icons of American History and Horsepower Join Forces as Ford and Kentucky Derby® Enter Multiyear Sponsorship
LOUISVILLE, Ky., March 9, 2020 – Ford Motor Company and Churchill Downs today announced the start of a multiyear relationship establishing Ford as the proud partner of the iconic racetrack and the Kentucky Derby®. Both Derby champions and Ford products embody the strength, tradition and horsepower that make each brand proudly American.
With Louisville Assembly Plant and Kentucky Truck Plant practically in the backyard of Churchill Downs, Ford’s participation in this uniquely American tradition is long overdue, said Matt Van Dyke, Ford marketing director.
“Ford is such a big part of the Louisville community that this new partnership is a natural fit,” said Kevin Flanery, Churchill Downs Racetrack president. “Ford vehicles power so much of our operations at Churchill Downs and many of our breeders rely on Ford Super Duty trucks to transport their precious cargo.”
Mar 09, 2020 at 17:07