Ford Comes Aboard as Official Vehicle of King of The Hammers, ULTRA4 Extreme Off-Road Racing
DEARBORN, Mich., Jan. 30, 2020 – With its growing lineup of rugged off-road trucks and SUVs, Ford is coming aboard as official vehicle of the King of The Hammers and ULTRA4 extreme off-road racing series.
“Working with ULTRA4 Racing and King of the Hammers is a natural for Ford based on our truck, SUV and off-road heritage,” said Mark Rushbrook, global director, Ford Performance Motorsports.
Ford estimates sales of rugged trucks and utilities have been growing at twice the rate of the overall SUV segment.
Jan 28, 2020 at 14:33