Connecting People in the US With State COVID-19 Vaccine Information
Now that states in the US are opening COVID-19 vaccine eligibility to all adults, Facebook is helping connect people with state-specific information from local health departments about COVID-19 vaccines and how people can get vaccinated. To do this, we’re replicating our state-by-state strategies we used during the US 2020 presidential election since both voting and the vaccine rollout are handled by state and local authorities. Just as we ran state-specific notifications in News Feed about registering to vote and voting by mail ahead of each state’s deadlines, we’re tailoring COVID-19 vaccine notifications to coincide with each state opening their eligibility to all adults so we don’t promote vaccines before everyone is eligible.
Sharing State Vaccine Information in News Feed
As part of our work to help people get vaccinated, we’re working with state health departments to connect people with reliable information about whether and when they’re eligible to get a COVID-19 vaccine in their state. From January through March, over 3 million people in the US clicked through our News Feed promotions and our COVID-19 Information Center to visit their state health website or local provider. And showing people this information right in their News Feed is having a positive impact on vaccine registrations.
CrowdTangle Partnerships With Health Departments
Over the last month, we’ve given state health departments access to CrowdTangle to help address localized vaccine misinformation in a given state or region. CrowdTangle is a Facebook tool that tracks how content spreads online. When health departments flag potential vaccine misinformation on Facebook and Instagram, we review and remove this content if it violates our policies against false COVID-19 and vaccine claims.
Expanded Access to Facebook Local Alerts
Over the past year, local governments have been using local alerts, a tool that helps first responders and local governments communicate urgent information to their community on Facebook, to share COVID-19 updates. To help reach people quickly with vaccine information, we expanded access to local alerts to even more municipal governments, state and local emergency response organizations and public health agencies. These groups now have the ability to push out timely, credible COVID-19 and vaccine information to their local communities.
Apr 28, 2021 at 05:19