Helping Content Creators Diversify Revenue on Facebook
Content creators — digipubs, video creators, gaming creators, media companies, cultural institutions, businesses of all sizes and more — build vibrant communities on Facebook We want them to have the tools and support they need to earn money and thrive, whether creating and sharing content is a primary business, one of many revenue streams, or a lifeline that’s kept their business afloat during the pandemic.
And those efforts are making an impact.
Earn Money From All Types of Videos
Video creators can now earn money from videos as short as one minute long, with a minimally interruptive ad running at 30 seconds. For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute.
Increasing Access to Video Monetization
Now that we’ve expanded the types of videos that can monetize on Facebook, we’re updating our eligibility criteria so that more content creators can monetize their videos with in-stream ads. To join our in-stream ad for video-on-demand program, Pages must now have:
This updated criteria helps video creators that primarily create Live and short-form videos to monetize their recorded videos.
Expanding In-stream Ads for Live
With in-stream ads for Live, she’s been able to make up for lost revenue. She saw 65% growth in earnings after joining the program and in-stream ads for Live generates over 50% of her total earnings.
Because of stories like this, we’re excited to now make it possible for more content creators to monetize their Live videos with in-stream ads.
Earning Revenue on Live with Stars
With a focus on rewarding fan loyalty, we’ve seen Stars enhance the connection between content creators and their community of fans. Over the past 6 months, people sent video and gaming creators an average of 1 billion Stars per month, equal to $10 million USD per month.
Expanding Paid Online Events and Fan Subscriptions
In August 2020, we introduced our paid online event feature and since then it’s grown tremendously, providing content creators and businesses another valuable way to earn money on Facebook. Pages are hosting a wide range of paid online events — sporting events, cooking classes, Live podcast recordings, virtual tours, make-up tutorials and more — and in doing so are reaching and monetizing new and larger audiences.
Comedian Daphnique Springs reimagined her live comedy showcase for a primarily virtual worldusing paid online events to great success.
A Clear Path to Partnership for Gaming Creators
We’re introducing a new set of minimum eligibility criteria for aspiring Gaming creators seeking to apply for a partnership with Facebook Gaming. Creators in Australia, Great Britain, Mexico, the Philippines and the United States can see the new partner eligibility criteria and the progress they’ve made toward fulfilling them in their streamer dashboard, with additional regions coming online soon.
Mar 19, 2021 at 18:26