Increasing Transparency Around US 2020 Elections Ads
Today we are announcing two efforts to increase transparency for ads about social issues, elections and politics run on Facebook and Instagram during the US 2020 elections.
While our Ad Library provides industry-leading transparency for social issue, electoral and political ads, including the ad creative and information about an ad’s performance — such as range of spend, impressions and demographic information about who saw the ad — we have heard feedback, particularly from the academic community, that understanding how advertisers choose to target audiences is key to learning more about the impact of digital ads on specific events like elections.
That’s why on February 1, researchers will have access, for the first time, to targeting information for more than 1.3 million social issue, electoral and political ads through the [Facebook__Open__Research__&__Transparency__(FORT)] platform. We created this tool to enable academic researchers to study the impact of Facebook’s products on elections, and included measures to protect people’s privacy and keep the platform secure.
By making the targeting criteria, such as location and interests, selected by advertisers running social issue, electoral or political ads available for analysis and reporting, we hope to help people better understand the practices used to reach potential voters on Facebook. We recognize that understanding the online political advertising landscape is key to protecting elections, and we know we can’t do it alone. We welcome the opportunity to partner with the academic community to further understanding of the impact of digital advertising on the US 2020 elections.
Feb 02, 2021 at 03:18