Introducing Reels and Shop Tabs
Today we’re announcing some big changes to Instagram — a Reels tab and a Shop tab. The Reels tab makes it easier for you to discover short, fun videos from creators all over the world and people just like you. The Shop tab gives you a better way to connect with brands and creators and discover products you love.
At Instagram, our focus has always been on young people and creators because they’re trendsetters. This year, with the pandemic and much of the world sheltering in place, we’ve seen an explosion in short, entertaining videos on Instagram. We’ve also seen an incredible amount of shopping move online, with more and more people buying online and young people looking to their favorite creators for recommendations on what to buy.
Now, we’re rolling out the Reels tab to be a kind of a stage, a place where people can share their creativity with the world and have a chance to break out and find an audience.
With the Shop tab, we’re making it easy to get inspired by creators you love, shop on Instagram, and support small businesses.
Nov 22, 2020 at 10:17