Celebrating National Voter Registration Day With a Week of Action
Tomorrow is National Voter Registration Day, a time to celebrate our democracy and help people register to vote. But this year the COVID-19 pandemic has made it more important than ever for people to have accurate information about when and how to register and vote. That’s why Facebook has embarked on the largest voting information campaign in American history, with the goal of helping register 4 million eligible voters in the US this year. We estimate we’ve helped 2.5 million people register so far this year across Facebook, Instagram and Messenger, based on conversion rates we calculated from a few states we’ve partnered with. It’s a promising start, but we have more work to do.
Using Facebook, Instagram, and Messenger to Help People Register
Since last Saturday, we’ve been showing people in the US information about how to register at the top of the Facebook, Instagram and Messenger apps. We’ll keep showing these notifications through September 25, building on previous top-of-feed registration drives we ran this summer.
We’re continuing to use all our apps on this effort — from launching the #PledgeToVoteChallenge on Facebook where people can show they’re planning to vote and tag their friends to nominate them to join the Challenge, to rolling out sticker packs so people can share in their Messenger chats or use in their Facebook and Instagram Stories to show how they’re participating and encourage their friends and family to do the same.
Launching a Consumer Awareness Campaign to Help Get Out The Vote
Today, Facebook is kicking off a national campaign, “More Questions, More Answers.” It will encourage people to visit and use our Voting Information Centers to help ensure their vote is counted in this election. Facebook app and Instagram will also run campaigns on our platform to encourage people to visit the Voting Information Center.
This is the first time we will run a campaign for our company and our apps together.
On Tuesday morning, Facebook Watch will kick off the special, Vote-A-Thon 2020 streamed on the Facebook App page. Vote-A-Thon 2020 will also spotlight human interest stories from communities across the country, featuring the unsung heroes of the election process.
Helping People Register Through the Voting Information Center
So far 39 million people have visited the Voting Information Center on Facebook and Instagram to get information about how to register and how to vote from their state’s official website or one of our non-partisan partner sites.
Getting Voter Registration Information via WhatsApp
WhatsApp has worked to bring the International Fact-Checking Network onto WhatsApp so people can get accurate information about voting issues in English and Spanish. In addition, Vote.org is now available on WhatsApp to provide people with information on how to register or request a mail ballot, and get help if they encounter a problem at the polls.
Sep 30, 2020 at 16:16