Article about Cisco

Published 3 weeks ago

Tech Cisco Published by J. Doe

How a frustrated sports fan started a broadcast movement

Guest post by Mark Ivey and Jerry Soverinsky

Topping the list of things that Rahul Parameswaran misses most from his hometown of Bangalore is cricket. And while the ubiquitous internet service in the U.S. allowed him to watch India’s most popular sport, the experience was frequently glitchy and unpredictable.

The video challenge

But usually, their specs were merely aspirational, limited by the video quality that they received. For Rahul and other viewers, that meant, no matter the speed, RAM, or pixel density of his digital devices, the viewing experience was a crapshoot. It was limited by how the content was created and distributed. The viewing experience often suffered as a result.

Looking ahead

Cisco is barely scratching the surface on this sizzling market. Stadiums, universities, TV stations, radio stations, churches, eSports, and production trucks all have the potential for transformation.

And with less than 150 IP-based deployments to date out of thousands of opportunities worldwide, Cisco’s work is just beginning.

Getting it just right

Like a musical composer obsesses over a symphony’s every note and rhythmic cadence, Rahul watches sports and entertainment broadcasts closely, texting colleagues whenever he notices imperfection.

Original article

Apr 16, 2021 at 17:48


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