Launch of Cyberpunk 2077 supported by advertising campaign involving Agora Group media and brands
Agora Group media and brands are set to take part in a custom, far-reaching advertising campaign supporting the domestic release of Cyberpunk 2077 – one of the most hotly anticipated videogame releases of the year. This marks another milestone in the cooperation between Agora and CD PROJEKT, which have previously joined forces – with great success – to introduce The Witcher 2: Assassins of Kings and The Witcher 3: Wild Hunt to the Polish market.
Towards the end of May the Agora Group and CD PROJEKT S.A. reached an agreement concerning preparations for the release of Cyberpunk 2077, scheduled for September 2020. As a result, CD PROJEKT RED’s new videogame will become the focus of a unique advertising campaign spanning all of Agora’s media: newspapers, online services and radio channels, while also exploiting the advertising potential of AMS (leader in innovative outdoor advertising solutions) and Helios (operator of Poland’s largest network of movie theaters).
– I’m proud that the largest company on the Polish stock exchange has chosen Agora to promote its flagship product – especially given our track record of past collaboration.
– For our part, we’re happy to join forces with Agora to promote Cyberpunk 2077 in Poland. – Agora is a tried and trusted partner which whom we have successfully carried out past advertising campaigns, including those of The Witcher 2 and The Witcher 3. I’m confident that the ambitious Cyberpunk 2077 campaign, drawing upon the strength of Agora media, will entice even more Polish players to purchase our game.
May 29, 2020 at 18:15