Bugatti working from home Kostas Psarris and the MEA Region
Since April 2019 Kostas Psarris has been at the head of the regional Bugatti representation. In his role he leads and oversees the operations of the Bugatti partners in the Middle East and Southeast Asia, and works on the long-term strategy, always exploring new opportunities for Bugatti. The global lockdown due to COVID-19 came in waves for Psarris and his team. With East Asia being in the center of this health crisis in the early stages, our Asian dealerships had to react very quickly. Here in Dubai, however, we only had to go into confinement three weeks ago, so we had enough time to prepare for it, explains the 38-year-old Greek. When the local government implied social distancing in March, Psarris and his team had to find an alternative for the long planned Middle East premiere of the Chiron Pur Sport1. The actual world premiere of the latest member of the Chiron family also did not take place as planned, following the cancellation of the Geneva Motor Show due to the outbreak of the novel coronavirus, and was held in private one-to-one viewings with individual customers. Since many of our customers were very keen on seeing the hyper sports car in the flesh, though, we managed to organise individual presentations of the car in our showroom in Dubai – with great success.
The lack of a physical presence in the office isn’t what’s new for Psarris and his team, being used to travelling through a region that extends from Japan all the way to Jeddah in Saudi Arabia, and even to Bugatti’s headquarters in France.
Apr 22, 2020 at 10:06