Sustainability as corporate strategy.
The BMW Group is currently undergoing a fundamental process of transformation that brings both opportunities and risks for the company. The car itself, more than anything, is being transformed – from a product that could be considered pure hardware to part of the connected world of mobility. From this perspective, sustainability plays an especially important role in modern mobility. That is what makes sustainability such a vital aspect of corporate strategy and the business model.
The BMW Group has set itself clear goals for sustainable individual mobility: The BMW Group wants to be the most successful, most sustainable premium manufacturer for individual mobility.
In 2012, the BMW Group therefore set about tackling a total of ten goals in the field of sustainability to be implemented by the end of 2020. Every year, the BMW Group reports on its progress towards these goals and the concrete steps it has taken to reach them in its Sustainable Value Report.
Mar 30, 2020 at 21:08