When your BMW reminds you to #StayHome.
“We all have a role to play": Dubai Police asks BMW Group Middle East to inform customers to “Stay Home” during Coronavirus disinfection period through BMW ConnectedDrive.
For the sake of our health and the stability of our local communities, we must continue to fight COVID-19 globally as one. As a company, we have always been accessible to support local communities worldwide.
BMW Group Middle East were approached by Dubai Police to support in reaching out to all Dubai-based BMW customers through our ConnectedDrive system and reminding them to stay home during a nation-wide disinfection campaign.
Around 30,000 BMW customers in Dubai received an alert on their HMI screens when starting their car, stating that they should “Stay Home during the disinfection period”. Not only is it a great system for navigation guidance, in-car entertainment and driving assistant systems, it is also a fantastic tool that can be used to support key initiatives during a crisis and keeping our customers informed in special cases such as this.
Apr 09, 2020 at 23:12