Connected, individual, personal: the future ecosystem “myBMW”.
Mobility will continue to evolve in the future. Access to digital services and personal mobility offerings are becoming increasingly important for many customers after purchasing their vehicle. This has prompted the BMW Group’s move towards a complete portfolio encompassing vehicle, services, lifestyle and offerings from partners and third-party providers.
The company’s aim has always been to seamlessly transfer the customer’s digital lifestyle into their car and enhance their personal mobility. With this in mind, the BMW Group is committed to evolving from a carmaker offering comprehensive vehicle purchasing and ownership services into a premium mobility services provider. The future myBMW ecosystem combines the full range of BMW Group products, customer services and digital services into a customer-centric portfolio covering all aspects of personal mobility.
The growing range of digital, individual mobility solutions.
The BMW Group is keen to create a seamless, customer-centric offering. Thanks to the BMW Connected app and its link-up with the BMW Open Mobility Cloud, the BMW Group is already in a position to provide its customers with personalised and contextual information. Here, the latest-generation BMW Operating System 7.0, which is fully digital and focuses even more closely on the customers’ personal needs, also plays a crucial role inside the car.
Today’s customers are already given a BMW ID, the personal digital customer profile which stores their preferred settings, information and services. The BMW ID keeps customers connected via all the BMW Group’s digital channels – using the web, the BMW ConnectedDrive Store and their smartphone.
Jan 26, 2020 at 03:39