Audi further expands its e-commerce offerings together with retail partners worldwide
An online reservation tool for in-stock vehicles from Audi partners went live in the French market this week. For a lump sum of EUR 100, customers can immediately reserve available new and used cars from dealers via the Audi website and thus secure their dream car.
Another e-commerce project has meanwhile been launched in Germany: On a new, Group-wide platform, customers will be able to buy new cars around the clock directly from Audi dealer stock. The aim is to offer a complete digital solution that is contactless and available 24/7, and that conveniently covers every step of the car purchasing process from any location: from the purchase using various payment options to registration and personal delivery to the desired location by our Audi partners, said Martin Wallenborn, Head of Business Development Market Germany at AUDI AG.
Audi already started online sales of used cars in Germany in autumn 2017. The premium mobility service Audi on demand has also been available completely digitally since last year: Customers in Germany can book their dream Audi online for a period of between one and 28 days at www.audiondemand.de.
With Audi Live Consultation, for example, Audi is further expanding its digital sales business, offering dealers and customers a contactless alternative to visits to a dealership.
May 29, 2020 at 15:23