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The Audi Q4 e-tron’s success story: in its transition to electromobility, Audi is turning to synergies within the whole group

Starting in 2026, Audi will only launch new models with electric drive systems on the global market. The company will gradually phase out production of its internal combustion engines between now and 2033. The main goal: to combine individual mobility and sustainability for its customers – and to increase its profitability as a company at the same time.

Synergies accelerate transition to electromobility

The Audi Q4 e-tron and Q4 Sportback e-tron play a central role in the electrification strategy. In terms of price, they offer Audi customers an attractive point of entry into electric premium mobility. The Volkswagen Group’s platform strategy makes this possible: The Audi Q4 e-tron and Q4 Sportback e-tron are being produced in the multi-brand factory in Zwickau, where the Volkswagen ID.3 and ID.4 and, more recently, the Cupra Born are also manufactured.

The Zwickau VW factory: a pioneer in the emergence into the electric age

At Volkswagen Saxony in Zwickau, approximately 8,500 employees are producing the group’s five current models – all carbon-neutrally. Dr. Stefan Loth, Chairman of the Board, says, For us, it is a special joy as well as a challenge that we have transformed from an exclusively Volkwagen factory to a multi-brand location that will soon produce six electric car models. That makes significant demands of our employees, who are responding with tremendous engagement and skill. Many novel and innovative technologies are being used in the assembly process.

The Q4 e-tron: unmistakably a real Audi

“Teamwork across brands starts when a new platform is conceived,” says Fermin Soneira Santos, Head of Product Line for Electric Models from the A to C Segment. “It’s important to establish the right balance between distinctive brand character and maximum synergy.” For example, the Q4 e-tron is unmistakably a real Audi. This is not only apparent in the progressive design, but also in the standard Audi display and operation concept with a combination of virtual cockpit and extra large MMI, the augmented reality head-up display, which brings the interface between the virtual and real worlds together for the first time in the compact class, and in Audi’s almost proverbial claim to quality and materials in the interior.Both models successfully started in all European markets in 2021; for US customers, the compact SUVs have been available since the end of September.

Audi employees support and learn from Zwickau colleagues

The benefits of cross-brand collaboration are evident not only in the technical platforms, but also among the employees: at the moment, approximately 350 Audi employees are engaged in manufacturing in Zwickau – primarily junior staff members who have just completed their vocational training.

Zwickau and Audi are united in a long tradition

The roots of the company with the four rings are in Saxony: when he needed to expand his operation, company founder August Horch went to Zwickau, where he registered the company “A. Horch Motorenwagenwerke AG” in 1904.

After disagreements with the board of directors, Horch left his company and founded the “August Horch Automobilwerke GmbH” in 1909, which was renamed the “Audi-Automobilwerke m.b.H.” in 1910.

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Oct 20, 2021 at 14:17

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