Living and breathing transformation: Audi employees talk about how they are committed to progress
For the brand with the four rings, one central belief holds true: Transformation cannot be imposed – it can only be successful if all employees contribute their talents. This requires the will to change, but at the same time also requires a corporate culture that makes this change possible, that encourages individuality, allows mistakes and redefines responsibility. This is why some employees representing the various departments describe how they are actively supporting the change, how they experience progress and how they envision the mobility of the future.
“We mustn’t lose sight of the people and their needs”
Wenting Xing works with machine learning.
Shared values lay the foundation
I have seen time and again during my assignments abroad that these shared values are not just words on paper, but are lived out in practice. I have worked in ramp-up support for every model change in Changchun since 2004, as well as twice in San Jose Chiapa for the ramp-up of the Audi Q5. The way we work with our Chinese and Mexican colleagues is outstanding. Even after work, we often do something together and you get to know the culture and people better. What better way is there to express community? Kampa says, describing his impressions.
Progress through people
For Dennis Vogel from Quality Assurance, it is above all the people and their passion for Audi that make the difference and ultimately enable progress. “What counts with us is not just who you are, but also who you can be,” he says, summing up this perspective.
Achieve effective results for people and the environment
The aim must be to use sustainability as an opportunity for future-proof mobility.
New employer brand identity “We are progress”
These and other voices are embedded in the new Audi employer brand identity “We are progress.” It portrays people who are representative of the new direction, who are role models and thus committed to progress. The brand identity is aimed at both potential applicants and employees and is intended to support them during the transformation as well as provide inspiration for change.
Jun 08, 2021 at 21:12