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Audi and the Berlinale present exciting arrivals and future perspectives on the Red Carpet

The Berlinale Open House Program provides the ideal hub for everyone who is fascinated by future perspectives from the fields of cinema, culture, business and society, and who wants to experience new event formats, says Hubert Link, Head of Marketing Deutschland at Audi AG. The interplay of technological and social innovations, the language of light as a medium of design, and the wide range of topics around connectivity are just some of the themes that will be discussed with high-profile experts and a variety of guests. The think-tank Audi Denkwerkstatt Berlin, for example, along with other experts is putting the spotlight on the development of prototypes in the fields of film and mobility. The UN climate ambassador and Audi Formula E racing driver Lucas di Grassi will also speak on a panel about sustainability.

The emotional highlight of the Berlinale, the awarding of the Golden and Silver Bears, will also be relayed live to the Audi Berlinale Lounge on Marlene-Dietrich-Platz. The entire program in the Audi Berlinale Lounge, freely accessible to the public, can be seen at www.audi-berlinale.de/programm or www.berlinale.de/berlinaleopenhouse.

Carlo Chatrian, the new Artistic Director of the Berlinale, is delighted that in the jointly conceived Berlinale Open House formats, current topics from the Berlinale program are addressed and linked to relevant cultural, business and social aspects. He and Mariette Rissenbeek, the new Executive Director of the Berlin International Film Festival, will be driven in an Audi e-tron* to their many engagements before and during the eleven-day festival.

“In short films we often see the radically new approaches that are needed to push innovation ahead. This progressive attitude is reflected at Audi,” says Hubert Link. For the anniversary, a number of films that won the Audi Short Film Award will be screened in the Audi Berlinale Lounge: “Planet ∑” by Momoko Seto (2015), “Solar Walk” by Réka Bucsi (2018) and “Rise” by Bárbara Wagner and Benjamin de Burca (2019).

For the first time, moreover, the Audi e-tron can be purchased as a model car in the Berlinale design in a limited edition in the festival shop and at Audi City Berlin.

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Jan 22, 2020 at 18:56

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